

Map your raw instincts using rapid-fire color, emotion, and choice.

See the data. Get a personalized profile that proves your taste isn’t random, it’s DNA.

Go deeper. Unlock the curated guidance and specific art recommendations you need to torch the status quo.

Make it permanent. Collaborate on a bespoke collection that turns your story into your environment.
ArtDNA® was founded by Michele LaRocco, art historian and curator, to prove that art isn’t just a luxury. It’s a lifeline. We blend history, data, and rebellion to help you torch the status quo.

We don’t just sell art; we champion the people who make it. ArtDNA® pledges 3% of every sale to initiatives that expand access to creative wellbeing and education.
We put our money where our mouth is to support the programs that torch the status quo and bring color back to the places where beige took over.
If beige is confinement, art is the key. Every brushstroke tells a story of culture, emotion, and creative intelligence.
Through our Decoded Journal, ArtDNA® explores how art shapes wellbeing, identity, and innovation, proving that freedom isn’t just where you are, it’s what you see.



From the quiz to your walls, discover pieces that match your Creative DNA®. Because art should feel like falling in love, not fitting in.
We connect people, places, and brands with art that reflects who they are.
Discover original works, prints, and curated experiences, guided by the science of style and the art of emotion.
© 2025 | ArtDNA® Studio by Creāt Studio, LLC. | All Rights Reserved | Curating the art of human identity.
