ArtDNA®: The Science and Soul of Creative Identity

Where art meets data, emotion meets design, and self-expression becomes tangible.

Mission: To Make Art Personal Again

ArtDNA® believes that art is not decoration — it’s communication.

By revealing your Creative DNA®, we reconnect you with what feels authentic, helping every space, from home to workplace, express identity, purpose, and wellbeing.

Three retro-styled women view the Mona Lisa, making humorous remarks about her size, expression, and the long lines to see her. — Uncover your aesthetic instincts through color, emotion, and choice.

A set of colorful art prints arranged like Polaroids on a pink background, with the text “Your Space. Your Inspiration.” — Receive your personalized profile and visual inspiration matched to your archetype.

A collage of abstract and figurative artworks arranged in overlapping circles, showcasing earthy tones and the text “Your Color Story.” — Dive deeper into your Creative DNA® with curated guidance and art recommendations.

A sketchbook opens into a 3D room drawing, with a hand holding a phone showing a heart icon and floating art prints around it. — Collaborate on a curated collection or wellness-driven art space designed for you.

Built for the Creatively Curious

ArtDNA® was founded by Michele LaRocco, an art historian, curator, and storyteller passionate about how art shapes the human experience.

What began as a visual quiz evolved into a multi-layered ecosystem of curation, insight, and creative wellness.
Each quiz result is more than a label. It’s a mirror reflecting how we see, feel, and connect.

THE SCIENCE OF STYLE

Where Research Meets Resonance

Through data, psychology, and visual storytelling, ArtDNA® reveals the hidden threads that link creativity, emotion, and performance. Our research turns aesthetics into insight — helping individuals, collectors, and companies move from decoration to transformation.

Explore the Science Behind ArtDNA®

A surreal collage featuring a classical marble statue deep in thought, surrounded by a yellow parrot, flowers, a brain, a red rotary phone, and painted clouds. Text reads: “WHY ART? The real question should be why NOT art?!”

Giving Back Through Art

For every purchase, ArtDNA® donates 3% to art education and mental wellbeing programs.

Because creativity shouldn’t be a privilege, it should be a shared resource for healing and hope.

Learn About Our 3% Pledge

Be Part of the New Art Conversation

Whether you’re an artist, collector, or creative professional, ArtDNA® invites you to explore, collaborate, and reimagine the role of art in modern life.

Take the Quiz

The ArtDNA® Quiz

ArtDNA® is where art meets identity.

We connect people, places, and brands with art that reflects who they are. Discover original works, prints, and curated experiences — guided by the science of style and the art of emotion.