The Science and Soul of Creative Identity
Where art meets data, emotion meets design, and the invisible becomes visible. We exist to tear through the monotony and reconnect you with who you actually are.
Dare, Don’t Decorate.
ArtDNA® believes that art is not decoration, it’s a declaration.
We don’t just fill empty walls; we fix flat environments. By revealing your Creative DNA®, we reconnect you with the aesthetic instincts you buried to “fit in,” helping every space, from the living room to the boardroom, express identity, purpose, and wellbeing.
The Protocol
Take the Quiz
Map your raw instincts using rapid-fire color, emotion, and choice.
Get Your Snapshot
See the data. Get a personalized profile that proves your taste isn’t random, it’s DNA.
Explore Your Blueprint
Go deeper. Unlock the curated guidance and specific art recommendations you need to torch the status quo.
Build Your Masterwork
Make it permanent. Collaborate on a bespoke collection that turns your story into your environment.
Built by the Creatively Curious.
ArtDNA® was founded by Michele LaRocco art historian, curator, and storyteller who realized the “comfort zone” was lethal.
From throwing tantrums at the MET as a kid to out-drinking the Brits to fund a Master’s degree, Michele’s journey wasn’t a straight line. It was a collage.
What began as a visual quiz evolved into a rebellion against the generic. Michele built ArtDNA® to prove that taste isn’t just a mood board, it’s a mirror reflecting how we see, feel, and survive.
Where Research Meets Resonance.
This isn’t just intuition; it’s code. Through data, psychology, and visual storytelling, ArtDNA® reveals the hidden threads that link creativity, emotion, and performance.
Our research turns aesthetics into insight, helping individuals, collectors, and companies move from simple decoration to radical transformation.
The world doesn’t need another blank space.
“Art isn’t just what you see, it’s how you feel, think, and belong. The comfort zone nearly killed me. Art was the lifeline out. So we don’t do beige. We ride at dawn.”
Michele LaRocco, Founder
Funding the Rebellion.
Because a world without art isn’t just boring. It’s broken.
Creativity shouldn’t be a privilege; it’s a survival skill. For every purchase, ArtDNA® donates 3% to art education and mental wellbeing programs.
We are putting color back where beige took over.
Be Part of the New Art Conversation.
Whether you’re an artist, collector, or just sick of polite small talk, ArtDNA® Live invites you to take part in the real conversation. We bring the quiz off-screen and into the wild, where creativity meets connection and every discovery sparks dialogue.
ArtDNA® is where art meets identity.
We connect people, places, and brands with art that reflects who they are. Discover original works, prints, and curated experiences — guided by the science of style and the art of emotion.
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© 2025 | ArtDNA® Studio by Creāt Studio, LLC. | All Rights Reserved
