Michele LaRocco

Art has the power to transform not just spaces but lives. That belief has shaped my journey since 2004, guiding me through nearly two decades in the art world as a consultant, advisor, and advocate for art's ability to inspire wellbeing, innovation, and self-expression. My relationship with art began as a lifeline, helping me navigate the challenges of PTSD and discover that art isn’t just something to admire—it’s a profound tool for connection and growth. This mission drives me today as I work to make art approachable for everyone, from seasoned collectors to those purchasing their very first piece. At ArtDNA®, I use innovative technology and a personal touch to decode aesthetic preferences, ensuring every client finds art that truly resonates with who they are. Whether it’s curating a collection for a corporate space or helping someone uncover the perfect piece for their home, my goal is to create experiences where art becomes a reflection of identity and a source of joy. Because in my world, art isn’t about prestige—it’s about personal connection, inspiration, and the way it makes you feel.