Michele LaRocco

Relentlessly passionate about shaking up the art world, Michele is a consultant, advisor, and art advocate who’s been decoding what makes creativity tick since 2004. Her journey began as pure survival, art pulled her from the darkness of PTSD and into a world full of color, possibility, and connection. Michele’s mission: Make art radically approachable and personally transformative, whether for a seasoned collector or a curious newbie. The driving force behind ArtDNA®, Michele blends technology, science, and a big-hearted dose of rebellion to help every client find the piece that genuinely fits their story NOT someone else’s idea of “prestige.” When she’s not matching people with their perfect art, you’ll find her championing new voices, shaking up old systems, and building a vibrant, welcoming art-loving community.